Some fashion brands pride themselves on being 'exclusive'.
We're not one of them.
Sure, our clothing looks great (if we do say so ourselves) but every fashionista knows it's not just about the clothes; it's about the person wearing them. Every individual wears a piece of clothing differently, rocking it in their own unique way. That diversity is one of the joys of fashion, and it's why we're passing on 'exclusive'.
Inclusive is where it's at.
Kintsugi Clothing was founded by Emma McClelland, a former features writer and editor. She had been toying with the idea of setting up her own business when a TED Talk by the lovely Stephanie Thomas (founder of Cur8able) got her thinking.
"I realised that, for the most part, fashion brands were not seeing disabled people as consumers or including them in their target customer base," she recalls. "Maybe, as Stephanie mentions in her talk, it's the misconception that designing for people with impairments is 'too niche'. The success of petite, plus size and maternity lines suggests this isn't true."
Emma began to wonder what would happen if people created clothing with accessibility as a starting point and fundamental design principle, and built on that? Could functionality that helps one woman with dressing or carrying medical equipment work in different ways for other women, both with and without impairments?
It is this design challenge that led to the creation of Kintsugi Clothing.
Kintsugi is a Japanese artform and philosophy that sees broken pottery repaired with gold lacquer. As a metaphor it is profound, reminding us that – as we travel through life – we all pick up scars, both physical and emotional. Rather than weakening us or rendering us ‘broken’, they add to our character and become part of who we are and what makes us unique.
Everybody should be able to express themselves through fashion.